Retail typefaces — Trine Rask & the letters

Rum Serif

Retail typeface

»Slik was designed with packaging & commerce in mind, characteristic numbers with focus on price tags and alternative letters for text«

Slik

Retail typeface

»Horae is a compact display typeface suitable for catching attention & impress in headlines, magazines, posters, branding, packaging, culture …«

Horae

»Matita is a type family in progress, growing into a larger multi purpose type family with focus on text for teaching on all levels. For writing, reading, science & humanities«

Matita Handwriting

»How can you make sure that the user understands the complexity of OpenType-features and actually turn them on? How do you prepare your fonts for the software available?«

Covergirl

Retail typeface

»Matita is a type family in progress, growing into a larger multi purpose type family with focus on text for teaching on all levels. For writing, reading, science & humanities«

Matita Geometric

Retail typeface

»Matita is a type family in progress, growing into a larger multi purpose type family with focus on text for teaching on all levels. For writing, reading, science & humanities«

Matita Informal

»Lettering and type design are different from each other. In lettering you know the context – type design is prefabrication of letters & sometimes you just choose to play it safe«

Rum Plakat

Retail typeface

»Languages do not only sound different, they look different even when they use the same alphabet. Scandinavian languages have a higher frequency of the letters f and g«

North

Retail typeface

»Rum Silhouette is a Display typeface only. It works best for big sizes, small amount of text or when eye catching is more important than information. It is a pattern, an illustration«

Rum Silhouette

»Rum Sans is a wide range type family, it encounters several alternates that makes it a textface as well as a display, it is serious and playful«

Rum Sans

Retail typeface

»Bornholm rocks! it has no curves and is free to be any shape without sharing with the other family members«

Bornholm

Retail typeface