»The revised home logotype is based on the custom typeface Home, but it is a drawn wordmark & not a written word. A logotype is a complete unity, whereas the letters in a typeface can appear in any combination with each other«
»Many typefaces have various variants of the character set ex. different weights. The different weights can be crafted individually or created as a variable font with one axis = two masters, one light and one dark«
»The custom typeface Home has two axis = four masters. Besides the weight axis it has a width axis, so the complete design space covers Light Condensed to Dark Wide & everything in between«
»A large part of the communication from ›home‹ is advertisements with very little space and a need of a certain amount of important information ex. the sales figures and the description. With the width axis it is possible to compress the information without loosing identity or legibility«
Typeface: Home
Client: home a/s
Agency: Uncle Grey
Design date: 2023
Contact: Trine Rask