Trine Rask & the letters
»We want to symbolise that cancer is complex and involve human beings, can you propose three variations of Rum Soft Sans Black without changing the proportions?«

Rum Campaign

Custom typeface

Rum Campaign is three variations of Rum Sans Black Soft, proposals for a Australian campaign for MacMillan Cancer Support

»We want to symbolise that cancer is complex and involve human beings, can you propose three variations of Rum Soft Sans Black without changing the proportions?«

»We want to symbolise that cancer is complex and involve human beings, can you propose three variations of Rum Soft Sans Black without changing the proportions?«

»One way to customise the heavy Rum Soft Sans Black is slicing. It makes the letters transparent and flat like paper instead of thick. It serves as decoration and layers the letters«

»One way to customise the heavy Rum Soft Sans Black is slicing. It makes the letters transparent and flat like paper instead of thick. It serves as decoration and layers the letters«

»The second proposal is to implement handwriting elements. Start strokes, more soft strokes, terminals – features well known from italics«

»The second proposal is to implement handwriting elements. Start strokes, more soft strokes, terminals – features well known from italics«

»Third proposal is stencil. The text will be placed on pictures, and the see through transparency is a way of connecting the text to the pictures«

»Third proposal is stencil. The text will be placed on pictures, and the see through transparency is a way of connecting the text to the pictures«

Typeface: Rum Campaign Client: MacMillan Agency: The Contenders #neverrealisedwork Design date: 2014 Available from MyFonts: Rum Plakat & Rum Silhouette Contact: Trine Rask

Typeface: Rum Campaign
Client: MacMillan
Agency: The Contenders #neverrealisedwork
Design date: 2014
Available from MyFonts: Rum Plakat & Rum Silhouette
Contact: Trine Rask