»A brand typeface sometimes serves as an extended logotype. By seeing text, you should recognise the identity of the company by letter details or other unique features. A custom made typeface is improved for the context ex. the languages used«
»The Air Greenland logotype was designed in 2000 by Tobias Røder & is now transformed to a type family in two weights, to add new logotypes to the expanded company & to be used as an identity throughout the organisation«
»The main focus was on Greenlandic with the specific letter frequency & letter combinations that demand other takes on text legibility. Being aware of the use of the typeface, text amount, lowercase or UPPERCASE etc. it is possible to balance uniqueness and legibility«
»The typeface is intended for branding in both Display & Text, it is crafted to be the workhorse, that can be used in any given context carrying the identity of Air Greenland Group.
Instead of building a large type family, we have created a focused set of two fonts, that have been designed to do this job«
»The typeface has been engineered to be expanded to more weights if needed. Created as a variable font, any instance from Light to Bold can be added to the type family in the future«
Typeface: Greenland
Client: Air Greenland Group
Agency: Tobias Røder
Design date: 2024-25
Contact: Trine Rask