Trine Rask & the letters
»To use the traditional emblem in a modern, digital context we designed a more simple version referencing the existing by the frame & the proportions of the letters; here seen on a picture from Nyhavns Færgekro«

Tholstrup

»To use the traditional emblem in a modern, digital context we designed a more simple version referencing the existing by the frame & the proportions of the letters; here seen on a picture from Nyhavns Færgekro«

»To use the traditional emblem in a modern, digital context we designed a more simple version referencing the existing by the frame & the proportions of the letters; here seen on a picture from Nyhavns Færgekro«

»Sketching different ideas to see, what would work in different contexts & sizes, would be suitable for thumbnail size on SoMe & beautiful on the menucards or various advertisements?«

»Sketching different ideas to see, what would work in different contexts & sizes, would be suitable for thumbnail size on SoMe & beautiful on the menucards or various advertisements?«

»Sometimes we start sketching with any size and usage as the goal, before we let the client narrow down the touchpoints & maybe even reduce the difficulties«

»Sometimes we start sketching with any size and usage as the goal, before we let the client narrow down the touchpoints & maybe even reduce the difficulties«

Tholstrup_04.png
»From Sketch to digital form is like any translation. You can’t just copy, but must redraw under the new conditions. In a handmade sketch the viewer interprets the shapes, but in digital form the precision must be higher«

»From Sketch to digital form is like any translation. You can’t just copy, but must redraw under the new conditions.
In a handmade sketch the viewer interprets the shapes, but in digital form the precision must be higher«

»In the testing fase we look at how small or large it will be used to balance the size of the letters, to assure legibility«

»In the testing fase we look at how small or large it will be used to balance the size of the letters, to assure legibility«

»This testing is constantly a collaboration with the client, who has the ambitions for the use & knows the brand very well. We always try to meet any requests with our full skill set of knowledge and craftsmanship«

»This testing is constantly a collaboration with the client, who has the ambitions for the use & knows the brand very well.
We always try to meet any requests with our full skill set of knowledge and craftsmanship«

»A part of the process is catching a feeling, another part is making sure it’s understood, can be seen and read & the last part is crafting it in a way that it will work for the purpose, be reliable & solid, meaning be of good quality as the

»A part of the process is catching a feeling, another part is making sure it’s understood, can be seen and read & the last part is crafting it in a way that it will work for the purpose, be reliable & solid, meaning be of good quality as the establishment itself«

Client: T. Tholstrup ApS Design date: 2026 Contact: Trine Rask

Client: T. Tholstrup ApS
Design date: 2026
Contact: Trine Rask