»A new era in Danish Football in the women’s leagues. New structure, new naming, a more visible appearance ex. on TV & for that a new visual identity including a logo typeface, a display typeface in use in names, headlines & for catching attention«
»A custom font is always a balance of identity and functionality. Concepts and details can be too little or too much from letter to word to text. Will it show in all headlines, do all words express the same, carry the identity or is in only implemented in few letters? It’s an important part of the development to let great ideas go«
»You should sometimes think small, but focus on precision & the possibility of growth. With great clients the typefamily can develop and grow along side the growing needs and demands of the project«
Typeface: ALiga Display
Client: Ligaforbundet/DBU
Agency: Nord ID
Design date: 2025
Contact: Trine Rask